Deliverables

Sales promotion - brochure for host businesses, packet/portfolio for funders

Direct mail - newsletter for development (print and electronic), postcards, template for reports

Fliers - for classes, reminders, posters

Trade shows - trifold board with presentation (for Feb. 6th show)

Word of mouth - messaging and training guides for different constituents and situations

Telephone - scripts for initiating relationships w/business, foundations, teachers, students, and media; answering machine message

Business cards - for staff and board

Networking - elevators pitch to potential partners, funders, businesses, donors, media

Presentations - powerpoint template, stories, props/symbols/objects

Speeches - stories, pictures, data/graphs, numbers, moment obligation

Employees - traning and resources, certificates of recognition

Products - curriculum, resource binder for teachers, students, employees

Signage - classroom door handle sign, sticker for host business

Ephemera - teachers, pens, t-shirts

Letterhead - w/logo and contact info

Email - signature and logo, newsletter banner and template

Proposals - text for grants (stories, messages, points to make, phrases)

Packaging - student workbook, classroom materials, stickers

Business forms - satisfaction surveys, time sheets, funder questionnaire (ask new funders about communications preferences)

Site - professional site for all major constituents, blog establishing our expertise on the convergent issues of workplace culture, language acquisition, and immigration

 

Audiences
Business desicion makers
Business contacts
Funders
Partners
Teachers
Students
Supporters
Volunteers