Spring/Summer Branding

2009 April 19

  1. make sure we’ve got englishatwork.org from Chris
  2. write board to confirm keeping the name
  3. tagline by May 1st
    1. i’ll compile list (with call for submissions)
    2. send best to Lara Galinsky (Echoing Green), Barry, asking for any help, ideas
    3. send survey to staff and board
    4. David, Maile and J will pick final
    5. present to board for confirmation
  4. logo and treatment by June 1st
    1. compile identity documents for designers - what we want the design to convey
    2. gather ideas - call for crowdsourceing (incentives?), $50 logo, find possible designers
    3. send best to Lara Galinsky (Echoing Green), Barry, asking for any help, ideas
    4. send survey to staff and board
    5. David, Maile and J will pick final
    6. present to board for confirmation
  5. Design and produce of an array of materials - Summer
    1. cards
    2. business recruitment materials
    3. student materials
    4. etc.
  6. Create a marketing plan and budget - Fall

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